Laneige was born in 1994 and it became one of the popular Asian brands in China, Hong Kong and Singapore.

Laneige means natural "snow" in France. The brand pursues the artistic sense of "snow" crystals and completes the beauty of young women between 24 and 32 through the hydrating science of "water", the final destination of "snow".

Laneige scientifically studies "water", the source of life and the most  important element of healthy skin, for optimal hydration/moisturization. The best selling series including "Water Bank" and "Yogurt" which reveal the healthy and natural glow of your skin.